Probably one of the most well-known self-help books ever written, and one you've undoubtedly heard of, this is the essential guide for anyone looking to advance their career.
Convincing messaging to engage customers is made easier for marketers and business owners by the StoryBrand process.
"This is Marketing" offers guidance on effective marketing for corporate teams, small business owners, and tech founders alike.
For sales leaders looking to guarantee steady, yearly business growth, "Predictable Revenue" provides a tried-and-true framework.
Using validation, identifying a profitable business model, and developing a growth engine, The Lean Startup offers wantrepreneurs and entrepreneurs alike a practical, semi-scientific approach to starting and growing a company.
"The Lean Startup" offers business owners a methodical approach to model, validate, and expand their venture.
Regardless of your role as an entrepreneur, CEO, or just an average person, this book will offer you an alternative viewpoint on negotiating anything from multimillion-dollar contracts to a raise with your employer.