Kia India name officially changed. Here’s why

Photo Credit: Indian Express

South Korean automaker Kia has officially changed its name in the country to Kia India from Kia Motors earlier.

The change of name is part of the company's new brand identity which symbolises it becoming an enterprise that invests in and produces more than just vehicles to offer a long-range of sustainable mobility solutions, it said.

The brand has removed the word 'Motors' from its earlier name after ratification by the Ministry of Corporate Affairs and will now function under the corporate identity of Kia India Pvt Ltd, the automaker said in a statement.

The company has changed its logo and name at its Anantapur manufacturing facility in Andhra Pradesh and will carry out the same at its dealerships in a phase-wise manner, it added.

Earlier this year, Kia had unveiled its new corporate logo and global brand slogan signifying its transformation and all-new brand purpose. The new logo was unveiled in Incheon, South Korea.

In 2019, Kia made its debut in India as Kia Motor India and Seltos was its first product at that time. Seltos became a successful car for Kia and the company came up with the Carnival MPV.  In over one-and-a-half years of sales operation in India, Kia has emerged as the fourth most sold car brand and the fastest carmaker to achieve 2,50,000 sales figures in the country.