Big Ganga to launch three hours of original Bhojpuri primetime

The channel releases two fiction shows 'Divya Shakti' and 'Bagal Wali Jaan Maareli' along with two non-fiction reality shows 'Memsaab No 1' and 'Raag Chunaavi'

Taking Bhojpuri entertainment to new heights, ZEE Entertainment Enterprise Limited's No. 1 Bhojpuri General Entertainment Channel in Bihar, Jharkhand, and Purvanchal, Big Ganga is all set to cater to the growing voice of its viewers for original content with 2 hours of weekday and 1 hour of weekend original Bhojpuri content. On weekdays, the prime time will start with 'Memsaab No 1', an iconic non-fiction reality show, which provides a platform to housewives and has a legacy of having completed 8 successful seasons since inception. This will be followed by the first-time launch of two Bhojpuri fiction shows for the region given the growing demand from viewers for the same - 'Divya Shakti' and 'Bagal Wali Jaan Maareli', specifically designed to cater to high bhakti and masti content affinity amongst the regional viewers. Furthermore, to facilitate relaxed weekend viewing, Raag Chunavi – a topical mixed format reality show around the election and related woes is in the pipeline. With the channel being a prominent entity on Free Dish and other leading distribution networks (Airtel, D2H, Tata Sky, Dish TV), this quartet of offerings shall cater to the growing demographic of the Bhojpuri-speaking audience in the region.

The premier television channel has strengthened its position, as the undisputed leader, by being the first to launch original fictional shows in the market where none exist for several years now. All four shows will be telecast from Monday, March 18, from Monday to Friday between the time band 6:00 pm to 8:00 pm and Sat-Sun 6:00 pm-8:00 pm. With these offerings, the channel stays true to its brand ethos by laying emphasis on providing its viewers with diverse as well as original content.

Memsaab No.1 is a successful reality series in the region. It receives both high on ground as well as on air response given it being the only and unique regional offering, which provides a status platform for housewives to show their talent. These women display their skills across dance, music, games, and various challenging activities to win the coveted title of being the best Memsaab of the season. Given its high entertainment quotient, it generates high viewership and interest from both male and female viewers of the region.

'Bagal Wali Jaan Maareli' is a fun-filled ride of two neighbouring gentlemen who despite being in love with their wives, also strongly adhere to the idea of 'love thy neighbour's wife'. The show is set up in a fictional colony located in Arra, Bihar and has motley of regional quirky characters to add spice to the show and is bound to leave the audience in splits with their idiosyncratic antics. Given the region has a high liking for OTT, its quirky humour is bound to be a success with young and old alike.

Divya Shakti is a socio-mythological fiction showcasing stories of the power of faith and bhakti. The show will feature topical vrats, festivals, regional spiritual figure, bhakti and miracle stories, which shall evoke a high connect amongst the viewers given high relatability. The show further adopts an innovative format of human stories of endurance in faith being narrated by Parvati and Ganesh as narrator, which is bound to connect with the regional sensibility towards high reverence to the mother-son relationship.
Raag Chunavi will be a multi-talent format non-fiction show featuring the region's best stand-up comedians, comedy poets, mimicry artists, who will take pot-shots at various election-related themes through a common man's viewpoint and pathos. It will have high traction given the topicality as well as the connect with on-ground reality of a common Indian voter.

The line-up for all the shows consists of some prominent names in the industry. Actress Dalljiet Kaur, a popular name in the Hindi GEC space, is playing a prominent role in the mythological show Divya Shakti. While artists Bhavna Barthwal,Prakash Jaish, Gunjan Pant, and Vijay Singh will be seen in the rom-com Bagal Wali Jaan Maareli. The most-loved show of the region, Memsaab No 1, which gives a platform to homemakers, will see celebrity judges Madhu Sharma along with gorgeous actress Amrapali Dubey judging the show. Another major highlight to the show will be actor Vinay Anand's fine hosting skills, to which the viewers will be treated, for this season as well.

All new original Bhojpuri shows are sure to enthral and entertain audiences with its unique content and placement, thereby making this platform apt for the entire family viewership in prime time. Get ready for a fun ride with Big Ganga and enjoy a whole new set of entertaining shows starting March 18 on your screens.  With more shows in the pipeline, the channel is set to redefine entertainment and original content for its regional audience.