Shubh Mangal Saavdhan collections prove content is the king!

Pic Courtesy: Movie Still

New Delhi: Stories which are relatable find a greater audience connect and especially if the subject has not been touched upon at all. RS Prassana's 'Shubh Mangal Saavdhan' (SMS) is one such success story at the Box Office.

The film is unconventional yet entertaining leaving the viewers happy. Noted film critic and trade analyst Taran Adarsh took to Twitter and shared the weekend collections of the film.

#ShubhMangalSaavdhan holds well, despite new films cutting into its share... [Week 2] Fri 1.54 cr. Total: ₹ 25.57 cr. India biz. #SMS

— taran adarsh (@taran_adarsh) September 9, 2017

'SMS' brings forth the very important issue of erectile dysfunction and the way it has been presented makes it click with the audience and not feeling uncomfortable about it. 'Shubh Mangal Saavdhan' is produced by Aanand L Rai, who has been churning out some great film from his production house.

Bhumi has had a great year with two of her films 'Toilet: Ek Prem Katha' and 'Shubh Mangal Saavdhan' hitting the jackpot at the ticket windows. Also, Ayushmann's 'Bareilly Ki Barfi' too managed to hit the right chords.