R. Balki – a friend indeed!

Renowned filmmaker and Chairman/Chief Creative officer of advertising agency Lowe Lintas, R.Balki is gearing to launch the book of his friend Aban Bharucha Deohans.

Zee Media Bureau

New Delhi: Renowned filmmaker and Chairman/Chief Creative officer of advertising agency Lowe Lintas, R.Balki, who has directed path-breaking films like ‘Cheeni Kum’ and ‘Paa’ and also produced last year’s super hit film ‘English Vinglish’, is gearing to launch the book of his friend Aban Bharucha Deohans. Aban, a well known ad filmmaker herself, has made several ad films with her cinematographer husband Kiran Deohans for her company Candid Creations. Some of her ads have featured eminent Bollywood and media personalities like Amitabh Bachchan, Vidya Balan, Shahid Kapoor, Aishwarya Rai Bachahan, Saif Ali Khan and Sachin Tendulkar. With a successful career in the ad world, Aban has now stepped in to the world of writing, thus adding another feather to her cap. She chose a series of short fiction stories to be compiled together as her first book. Titled ‘What A life Yaar!’ the book captures the moods and hues of everyday life through 24 short stories. It throws light on some of the most beautiful emotions like love, hope and destruction. These 24 stories make for a good read and strike a chord with some of the sentiments that we fail to acknowledge in everyday life. Aban knows Balki from when he had first started out in the ad world and was working with Mudra Advertising Agency Bangalore. The two have done a lot of ad films together since then and remain good friends to date. The filmmaker will be accompanied by his director wife Gauri Shinde for the book’s launch. Also, Samir Soni and Sandhya Mridul, who have done umpteen ad films for Aban, will grace the occasion by reading excerpts from the book at the event. ‘What A Life Yaar’, is all set to be launched at a leading suburban book store on Saturday May 25. The event will witness the presence of celebrated personalities like Alvira & Atul Agnihotri, Arjan Bajwa, Rohit Roy, Sonali Kulkarni among others, from both the ad world as well as the film fraternity.