After Rs 251 smartphone, Ringing Bells plans to launch LED TV

New Delhi: Notwithstanding the controversy surrounding its Rs 251 smartphone, Noida-based Ringing Bells is gearing up to launch HD LED television which it claims will be another price revolution in the electronics segment.

The company has claimed to have started shipping Freedom 251 mobile phone to customers, who registered for it, on July 2, but so far no delivery has been reported.

While the pricing of HD LED television was not disclosed, the company said it will be "another price revolution in the Indian consumer electronics".

A little-known company Ringing Bells began selling the handset, Freedom251, via its website in February. But the launch of the smartphone, touted to be the world's cheapest, swirled into controversy, with some calling it a ponzy scheme.

Ringing Bells Managing Director Mohit Goel claimed that around 30,000 customers had booked the phone despite the glitch and 7 crore people registered for it.

The company, however, withdrew the product and refunded the payments to customers following a close scrutiny by government agencies. Later, the company said that it would deliver the phone on cash-on-delivery mode to those who placed the order.

Goel said that Ringing Bells has a foolproof plan to support the price but did not disclose it.