LeEco Le 2 third flash sale on July 12, Le Max2 on open sale

Zee Media Bureau

New Delhi: Following the huge success of its first two flash sales, LeEco will conduct the third flash sale of its superphone Le 2 on Flipkart and LeMall.com on July 12.

However, the other superphone, Le Max2 will bea available on open sale.

With over 450,000 registered for the second flash sale which took place on June 6, Le 2 smartphone was said to have been sold out within seconds on Flipkart and LeMall.com.

Next flash sale is scheduled for July 12 and registrations for the same has begun on Flipkart and LeMall.com.

While Le 2 is available for Rs 11,999, Le Max2 4GB+32GB model is priced at Rs 22,999 and the 6GB RAM and 64 GB ROM variant is available for Rs 29,999. 
During its first flash sale on June 28, LeEco had sold 61,000 units of Le 2 and Le Max2 for a record worth Rs 78 crore.

LeEco, which is also the first brand to release two flagship phones with Qualcomm processors on the same day, had over six lakh registrations for Le 2 and Le Max 2 in eight days.

"Nearly 40 percent of the six lakh registrations for the devices were done on LeMall.com. Also, 80 percent people registered for Le 2 while remaining 20 per cent registered for the LeMax 2 device," said Atul Jain, COO - Smart Electronics, LeEco India.

While the Le Max 2 is being touted as a flagship killer, Le 2 is being perceived as a no compromise mid-range smartphone in the smartphone market.