LeEco sells 61,000 units of Le 2 and Le Max2 for online sales record of Rs 78 cr

Zee Media Bureau

New Delhi: Chinese tech major LeEco on Tuesday achieved a new online sales record by garnering Rs 78.6 crore thanks to the flash sale of its superphones – Le 2 and Le Max2, which got over 61,000 unit orders.

The first flash sale for Le 2 was held at 12:00 noon today while the flash sale for Le Max2 was held at 2:00 pm. Both the flash sales were held on LeMall.Com and Flipkart.

Another record - 61K Le 2 & Le Max2 sold out today! Next sale is on 5/7/16, register NOW > https://t.co/GjXfpODWts pic.twitter.com/42owikiP8q

— LeEco India (@LeEcoIndia) June 28, 2016

The company informed that it got over 6 lakh registrations for the flash sale of the two superphones which were launched on June 8.

"We are humbled to see yet another stupendous flash sale record in a row. The entire LeEco family is overwhelmed seeing the response from our users. This time we have introduced world's first Digital Lossless Audio Standard (CDLA). This will bring an unparalleled audio experience to our superfans, thereby ushering in an era of lossless music in India and the globe. This is going to become the new industry standard. We promise to live up to our Superfans' expectation by bringing more breakthrough technologies, stronger comprehensive ecosystem, and disruptive pricing," Atul Jain, COO - Smart Electronics, LeEco India, said in a statement.

The unprecedented responses from buyers were expected given four compelling reasons LeEco brought to the smartphone market in India: lossless music with CDLA standard, Supertainment with a complete content ecosystem and membership program, stylish design and unprecedented features with cool technologies, and all these three coming at a disruptive price offer by LeEco.

The record-making numbers of more than 61,000 orders received from buyers only vindicates the point that LeEco's Superphones popularity has been soaring in an unprecedented rate, the company said in the statement.

In the first flash sale of its Superphones Le 2 and Le Max2 that was held today (June 28), the Internet technology conglomerate gave away a free CDLA earphone worth Rs 1,999 to all Le 2 and Le Max2 buyers.

LeEco is the world's first company that created the type-C CDLA earphone, replacing the traditional 3.5mm headphone port and creating a lossless audio experience to end users.