Ringing Bells all set to launch cheapest HD LED TV today; Freedom 251 delivery from tomorrow

Zee Media Bureau

New Delhi: Noida-based Ringing Bells is gearing up to launch HD LED television on Thursday which it claims will be another price revolution in the electronics segment.

While the pricing of HD LED television was not disclosed, the company said it will be "another price revolution in the Indian consumer electronics".

As per reports, the TV is likely to cost less than Rs 10,000.

The first lot of 5,000 `Freedom 251` devices will finally be out for delivery from July 8 and the receiver will have to pay Rs 291 (including Rs 40 as delivery charge) to get the unit.

 According to Ringing Bells’ Founder and CEO Mohit Goel, they are ready with nearly two lakh ‘Freedom 251’ handsets.

A little-known company Ringing Bells began selling the handset, Freedom 251, via its website in February. But the launch of the smartphone, touted to be the worlds cheapest, swirled into controversy, with some calling it a ponzy scheme.

Ringing Bells Managing Director Mohit Goel claimed that around 30,000 customers had booked the phone despite the glitch and 7 crore people registered for it. The company, however, withdrew the product and refunded the payments to customers following a close scrutiny by government agencies.

Later, the company said that it would deliver the phone on cash-on-delivery mode to those who placed the order.