New Delhi: ShopClues, India`s first and largest managed marketplace announces the exclusive launch of the latest smartphone from Reach Mobile, `Allure`.


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The handset offers exceptional features and a power-packed performance at the most competitive price point, making it the ideal device for ShopClues` discerning and value-conscious customer base. The smartphone will be available on ShopClues at an attractive price of Rs. 4,444.


The dual-SIM, dual standby smartphone, Allure offers a large 5.5 inch IPS Display making the social media, video consumption and gaming experience of users a thrill. Its performance is bolstered by a 1.3 Ghz quad-core processor and the Android Lollipop 5.1 OS.


Ensuring long-lasting and reliable performance is the 2600 mAh li-polymer battery. What makes the phone an instant hit with the selfie-loving generation is the 10 MP rear camera with flash and a stunning 5 MP front shooter.


The phone truly packs a punch with 8GB ROM and 1 GB RAM with storage that is expandable to up to 32 GB. Available in cool and chic colours of golden, silver and pink, the smartphone is a real delight at only Rs. 4444.


"We are pleased to tie up with ShopClues for the exclusive launch of one of our most highly anticipated handsets. Thanks to the association, we will not only benefit from the wide reach and popularity of the marketplace but will also be able to offer consumers the assurance of a great purchase and delivery experience.


We look forward to a continued partnership with ShopClues," said Vice President- Reach Mobile, Anis Rahman.Reach Mobile, a part of Rashmi Group, is a fast growing handset manufacturing brand head-quartered in Kolkata.


The company has been committed to making technology available to the Indian mass market by consistently offering best-in-class feature phones and smartphones at competitive prices.Its previous launches with Shopclues.com have received a great response in India, which includes the Reach Cogent and the Reach Opulent.