`Krrish` project: Filmkraft, Toonz Animation and Turner join hands

Mumbai: Filmmaker Rakesh Roshan`s Filmkraft Productions has partnered with Turner International India and Kerala-headquartered Toonz Animation to create four animated movies based on the Bollywood movie ‘Krrish’.

The movies will be created between 2013 and 2014, the first of which titled ‘Kid Krrish’ will be aired on Turner International India-owned Cartoon Network July 14 this year, said an official release from Toonz Animation. The official announcement of the project will be made in Mumbai Monday, it added. These movies follow the childhood adventures of Krishna (a character in the Filmkraft Productions` "Krrish"), who discovers that he can help people and save the world with the special powers bestowed upon him by `Jadoo` (another character from the movie "Koi Mil Gaya"). "The animated `Krrish` franchises are fun films that are guaranteed to be a visual treat with mass appeal. It is not every day that 11-year-olds get to be superheroes. We are thrilled about partnering with Rakesh Roshan and Cartoon Network. This is a huge milestone as far as Toonz Animation is concerned," said P. Jayakumar, chief executive of Toonz Animation India Pvt. Ltd. Roshan said he has always pushed the limits by making different kinds of films and planning new strategies to promote them. "Since `Krrish 3` will be ready for release this Diwali. I wanted to revive the memory of `Krrish` among children who may have not seen `Koi Mil Gaya` or `Krrish`," Roshan said. "I am happy to have collaborated with Turner, the oldest and most popular children`s channel in Asia and Toonz Animation, who are the best in creating animated content in Asia, to make this first-of-its-kind animated film series for television," he added. "Cartoon Network will now be home to Bollywood`s biggest superhero in a whole new animated avatar. We are certain that they will be enthralled and excited to watch this adaptation of their superhero on Cartoon Network," said Siddharth Jain, managing director (south Asia), Turner International India Pvt. Ltd. IANS