Los Angeles: `The X Factor` judge Simon Cowell is reportedly using sheep placenta facials to maintain his looks.
The 52-year-old has tried almost every treatment to have a glowing face and visits Lancer dermatology clinic in the Beverly Hills, US.
"Simon is forever trawling the health and beauty market, looking for all the latest fads. He`s tried vitamin injections, drips, detoxes, smoothies, Botox and massages, but after reading rave reviews about placenta facials, he decided to give them a go," mirror.co.uk quoted a source as saying.
"He reckons they take years off his complexion, and give him back the shine and joie de vivre long hours and smoking take away," added the source.
Although Lancer didn`t confirm Cowell is taking his services, he did speak about the treatment describing these facials as hygienic.
"These sheep are completely untouched by the modern world. It is very important they have no impurities. The stem cells are full of rich nutrients and the cells we harvest are amniotic, which means no harm is caused to the animals," he said.
IANS