Know why Khan Market Traders Association plans to sue Salman Khan

Zee Media Bureau

New Delhi: Bollywood superstar Salman Khan has found himself entangled in yet another controversy. The Khan Market Traders association has decided to sue Salman for using the name Khan Market for his online shopping portal.

As a treat for his fans across the world on his 50th birthday, superstar Salman Khan unveiled an online shopping portal named "Khan Market".

Though it is yet to open for use, the market has begun registrations. Salman announced the market launch on his social networking pages. He tweeted:

Thank u for ur bday wishes . Means a lot to me . Aur yeh raha aapka return gift https://t.co/VppaFKq7d7

— Salman Khan (@BeingSalmanKhan) December 27, 2015

Trader association of the 65-year-old market has said that it would first talk to the actor to change the name but if they still don't come at an amicable solution, they would take legal course.

"We are a world-famous market. How can the actor use our market's name for his portal? If he announces discount for merchandise on his portal, customers will turn up here and ask for the same. They are bound to be confused," Association president Sanjiv Mehra told TOI.

The traders cannot approach the court because it is closed for holidays and will reopen on January 4.

With 150 shops and 35 restaurants, Khan Market has often found space in the list of costliest retail locations in the world. It is also one of the most expensive market space in the country.