Micromax revamps brand with new logo; launches 15 smartphones

Zee Media Bureau

New Delhi: In a major revamp of the company, India's leading mobile maker, Micromax on Wednesday unveiled a brand new logo besides launching 19 products of which 15 were smartphones.

Stepping on the gas, Micromax plans to become one of the top 5 global players by 2020 with the help of its 'devices and services'.

We are kicking in Micromax 3.0. Smartphones was the second inning for us, but this is the new us. We are going to the market with a sharper focus. In the coming months, you will see more 'connected devices', services and the brand getting into more emerging markets," Micromax co-founder Rahul Sharma told reporters.

He added the company has redesigned its logo and has introduced a new tagline 'Nuts, Guts and Glory' as part of its new brand identity.

And as part part of the strategy, the company also launched 15 smartphones, two tablets and two LED TVs, including the sixth edition of its flagship Canvas smartphone and a Canvas 6 Pro.

The phones, priced Rs 4,000-20,000, will help Micromax target diverse categories including entry-level smartphones, affordable 4G, regional language, online exclusives as well as in mass premium segment. These phones will hit the market in the coming weeks.

"Our aim is to have 100 million connected devices in the next two years. The focus for us now is on services and not just hardware, so we are bringing 'Around' to Micromax devices that will allow users to book cabs, shop online etc from one platform," Sharma said.

He cited examples of bands that analyse health data to provide meaningful insights and said the company would look at becoming a "complete electronics player".

Micromax will sell Canvas 6 and Canvas 6 Pro for Rs 13,999 through the company's website and plans to add other products by Diwali this year.

The Micromax Canvas 6 features a 5.5-inch Full HD display and is an all metal uni-body design powered by a 64-bit MediaTek MT6795m SoC, Tru Octa-core 2.0GHz chipset coupled with 3GB RAM.

Other features include a 32GB of internal storage, 3MP rear camera and an 8MP front-facing camera. It is powered by a 3000mAh battery and comes with a fingerprint scanner too.

On the other hand, the Canvas 6 Pro sports a 5.5-inch Full HD display and comes the same 64-bit MediaTek MT6795m, Tru Octa-core 2.0GHz SoC coupled with 4GB RAM.

However, it has a 16GB of internal storage only as compared to the Canvas 6.

It comes with 13MP primary camera and 5MP front-facing camera coupled with a 3000mAh battery. 

With Agency Inputs