Tata Group is India's most creative brand

Brands insights company TRA Research conducted the study in 16 cities.

Mumbai: Salt-to-software conglomerate Tata Group has been ranked as India's most creative brand, according to a TRA Research study.

Brands insights company TRA Research, formerly Trust Research Advisory, conducted the study in 16 cities.

"Creativity is not just viewed from a point of novelty, entertainment and utility alone, but from a position of future risk amelioration and protection. Tata is a pioneer, one willing to take risks and go through unchartered territories to deliver better or new solutions.

"When brands display creativity, they demonstrate an 'intellectual' ability to deal with the future better," TRA Chief Executive Officer N Chandramouli said in a statement.

South Korean multinational company Samsung Mobiles ranked second on creativity followed by LG and Sony, at the third and fourth place, respectively.

Japanese major Honda was ranked at the fifth spot, succeeded by technology giants Hewlett Packard (HP) at sixth and Dell at seventh.

Nokia, Maruti Suzuki and Bajaj bagged the eighth, ninth and tenth spots, respectively.