India ranks 7th out of 100 countries assessed for national brand value

Zee Media Bureau

New Delhi: India has emerged as one of the top ten valuable national brands, according to a new report from fDiIntelligence, a division of the Financial Times dealing with global foreign direct investment trends.

The report was prepared in partnership with the brand valuation consultancy Brand Finance. The study assessed 100 economies on the strength and value of their national brands.

A country's brand strength based on three pillars – investment, society and goods and services – before using forecast revenues to assign a brand value. India stood at number seven. The chart is topped by the US, followed by China. Canada, Italy and Australia trail India at eight, nine and ten spot.