Shirish to adopt Aamir Khan`s marketing fundas for `Joker`

Mumbai: Though his directorial debut `Jaan-E-Mann` bombed at the box office, director Shirish Kunder, who is working on his forthcoming 3D adventure film `Joker`, remains unfazed and says he will not hard sell his movie but will instead employ marketing fundas used by Aamir Khan.

`Joker` is a fantasy-adventure film made in 3D format in Hindi, starring Akshay Kumar, Sonakshi Sinha, Shreyas Talpade and Minnisha Lamba in pivotal roles. "I do not believe in marketing and publicising; when the first trailer comes if people like it they will watch it. I do not believe in shouting from the roof top and saying watch my film. I feel it is like begging. I am not going to hard sell this film," Shirish told PTI. "When we start marketing the film, we will highlight plus points. I do not believe in giving interviews, talking about personal life. I don`t want people to watch the film because of anyone`s personal life. I will follow the way Aamir markets his films, its plus points," he said. The movie is scheduled for a August release this year with Salman Khan-Katrina Kaif starrer `Ek Tha Tiger` and Akshay Kumar starrer `Once Upon A Time In Mumbai 2` also hitting the screens same month. "August 31 is locked and there are big releases lined up. Two weeks before, `Ek Tha Tiger` is coming, we can`t do anything. If people like it they will come and watch it," Shirish said. Ask him about the competition and he says, "I cannot do anything about it. I believe in making your best and leaving it to the audience. I don`t bother about publicising and all... I don`t think it is in my territory." PTI