James Franco to play Hugh Hefner?

Los Angeles: Actor James Franco is reportedly in talks to play the younger version of Playboy mogul Hugh Hefner in an upcoming biopic about porn star Linda Lovelace.

"Mamma Mia!" star Amanda Seyfried has replaced Kate Hudson to portray the adult actress-turned-porn star in the forthcoming project, opposite Peter Sarsgaard as Lovelace`s husband Chuck Traynor. Franco was previously approached for the role of Traynor, but now he`s being touted to take on a smaller part as the Playboy magazine founder, reports variety.com. IANS