Apple Stores set to enter India; ties up with Tata's Croma Retail

Apple Stores has tied up with Chroma Retail to sell its products in the offline market in India

Zee Media Bureau

New Delhi: Apple Stores has formed a partnership with the consumer durable retail outlet Croma Retail, which will host Apple at six locations.

To start with, the Chroma stores in which the Apple Stores will be hosted will be Juhu, Oberoi Mall, Malad, Ghatkopar, and Phoenix Mall in Mumbai, and Jayanagar in Banglore.These stores will be opened by Diwali this year.

According to The Economic Times report, these stores will be modeled on the global design and will offer the best experience to consumers, showcasing the entire range of Apple products. However, these stores will not be Apple exclusive stores, but will have franchisees.

The Apple space will be 400-500 square feet,and the store design, furniture, fixtures and lighting will the same as that used in Apple stores across the world. The sales staff will also be trained by Apple, said the report.