Malaika Arora Khan to endorse vodka brand

New Delhi: Bollywood`s ‘Munni’ Malaika Arora Khan has been signed on to endorse a new vodka brand.

The brand, launched by Jagatjit Industries Limited, is called IICE. The philosophy of the brand, available in two flavours - Green Apple and Orange, is `As hot as ice!`. "We look forward to growing our sales and market share quickly. We truly believe that a quality product never goes unappreciated in the market and are confident that IICE will be a brand to reckon with in the coming years," Vinod Kumar Banga, COO, Jagatjit Industries Limited, said in a statement. The initial to IICE has been encouraging, according to the company spokesperson. Its pan-India launch is expected to be completed by February. IICE is available in Delhi, Punjab, Rajasthan, Chandigarh, Chhattisgarh, Jammu and Kashmir, Haryana, Maharashtra, Odisha, Jharkhand, Assam, Meghalaya and Andhra Pradesh. IANS