Twitter launches Video App Card for developers

Zee Media Bureau

Micro-blogging site Twitter has announced a new feature, Video App Card, that should be a boon for advertisers and app developers.

It will help to convert clicks to installs. It will also help users to see what an app can do before having to install and find out.

It allows developers to show customers a video preview of their app on twitter.

The Video App Card also has a variety of targeting tools like interest, keyword, device, location, and tailored audiences to help advertisers reach their target audience.