Dabur enters diaper market, to launch Dabur Baby Super Pants Diapers on Flipkart

Dabur India has announced to foray into the fast-growing baby diaper segment, expanding its baby care portfolio.

New Delhi: Leading ayurvedic and natural health care company Dabur India Ltd on Wednesday announced to enter the fast-growing baby diaper segment, expanding its baby care portfolio.

Dabur Baby Super Pants' Diapers will be launched on e-commerce platform Flipkart during its Big Sale Day sale, according to a joint statement.

Rising hygiene awareness, high purchasing power of the consumers, along with a robustly growing middle-class population is pushing diaper maket growth in the country.

Dabur India E-commerce Business Head Smerth Khanna said, "It has been our continuous effort to give our shoppers something new and innovative and we are really excited to co-create this product with Flipkart."

Flipkart Senior Vice-President (Beauty, General Merchandise and Home) Manish Kumar said, "Baby care as a category has evolved over the years with parents increasingly becoming conscious around quality, safety, functionality and trustworthiness of products in this category. On e-commerce, we have seen the category witnessing high demand as parents rely on safe and sanitised shopping experiences."

According to a report from expert market research, the Indian diapers market size has reached a value of almost USD 1.06 billion in 2020.

Moreover, expansions of distribution channels like supermarkets and hypermarkets into these regions have also aided the market growth, it added. Also Read: Air India sale: Centre asks ministries, departments to clear dues, make payments for tickets

"The market is further expected to grow at a CAGR (compound annual growth rate) of 14 per cent between 2021 and 2026," it said. Also Read: 7th Pay Commission: Diwali bonanza For Karnataka state employees as DA hikes by 3%