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Nikhil Kamath, India's Youngest Billionaire At 37, Explains Why He Does Not Ultra-luxury Brands Like Hermes And Louis Vuitton

Nikhil Kamath says that these luxury brands have found success through this deliberate approach that reeks of "arrogance".

Nikhil Kamath, India's Youngest Billionaire At 37, Explains Why He Does Not Ultra-luxury Brands Like Hermes And Louis Vuitton

New Delhi: Zerodha Co-Founder Nikhil Kamath in his latest podcast episode of ‘WTF is', has explained why he is averse to buying from ultra-luxury brands like Hermes and Louis Vuitton.

Kamath argued on the show that ultra-luxury brands deliberately implement practices like mandating customers to establish a relationship or join their mailing list prior to purchasing their products. He further explained that the requirement isn't due to any production limitations but rather a part of their effective "strategy of being arrogant." 

"In the last 3-4 years, I have completely stopped buying from ultra-luxury brands like Hermes and Louis Vuitton because I feel they play you. Their entire marketing strategy seems to be to offend and get some kind of a reaction out of you and then buy from them," Kamath said. 

Nikhil says that these brands have found success through this deliberate approach.

"That is the most offensive thing --when you go to a shop where they are marking up a product one is to 1,000 times and then say you can't buy this product until you build a relationship with us or get on a list or all of these hoops that you have to jump through," India's youngest billionaire at 37 added.

Each Kamath's episode of the podcast, gives a glimpse into the lives and experience of the guests who come from diverse fields. In his thought-provoking podcast, Nikhil has hosted several famous personalities that include Bollywood Actor Suniel Shetty; , CEO of the Future Group Kishore Biyani, CEO of fitness platform Cult.fit Mukesh Bhansal; CEO of Scenes & Tech Expert Varun Mayya; Comedian Tanmay Bhatt; Co-founder of Josh and DailyHunt Umang Bedi; and Co-founder of TaxiForSure and Koo Aprameya RadhaKrishna.

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