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Star India decide against bidding for Team India jersey sponsorship due to 'lack of clarity'
As far as Star India's existing contract with the BCCI is concerned, they are believed to be paying around Rs 2 crore per match for bilateral series and Rs 60 lakh per game for International Cricket Council (ICC) tournaments.
 "Star India decide against bidding for Team India jersey sponsorship due to 'lack of clarity'")
New Delhi: The BCCI has underwent some drastic changes in the recent months after the Supreme Court decided to remove top bosses – Anurag Thakur and Ajay Shirke – and now, Team India's jersey sponsor Star has decided against bidding for new sponsorship deal, citing 'lack of clarity' as the reason.
The ongoing tussle between ICC and BCCI over several policies including revenue share, is considered as a logjam by Star India and they are unwilling to be a part of such mess.
The lack of clarity because of the current legal tangles between the two cricketing boards, is a concerning issue for the sponsors who aren't sure if they want bear the consequences of this phase.
“Given all the volatility, we are indeed concerned about the health of cricket in the days ahead. No one seems to be talking about making cricket bigger and more popular. We have been very proud that our name is carried on the jersey of Team India. But given all the uncertainties, we have decided not to bid for it again. The commitments being asked for are too onerous without any clarity,” Star India CEO Uday Shankar was quoted saying by Times of India.
He added, “For us, the problem is, right now we do not see a consensual leadership in cricket.The power of cricket came from the fact that everybody was aligned. The global cricket leadership was generally aligned to drive it forward. The alignment seems to have broken down. Lack of clarity both, in ICC as well as BCCI is our biggest concern right now. We have nothing to do with the politics of cricket. Currently we have invested in cricket more than any other media company has ever done. Our investments in the game are to the tune of a few billion dollars. And hence the business risk for us is very high.”
As far as Star India's existing contract with the BCCI is concerned, they are believed to be paying around Rs 2 crore per match for bilateral series and Rs 60 lakh per game for International Cricket Council (ICC) tournaments.
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