'Elegant' Aishwarya Rai launches Longines' Dolce Vita in Delhi

New Delhi: Bollywood actress and former Miss World Aishwarya Rai Bachchanlaunched Longines' Dolce Vita in the national capital.

The 41-year-old actress, who personifies the brand's motto 'Elegance is an attitude', thanked the brand for keeping up the association for 16 long years.

Talking about how she associates with the brand, the actress said, "The brand has a traditional presence with designs that are keeping up with times and that's how pretty much the woman I am. I am rooted in traditions, I respect history and at the same time I am woman of today. So, the association with brand is quite comfortable and I am proud to represent it for 16 years."

Making a comeback after five years into the world of cinema, Aishwarya will be seen in Sanjay Gupta 's 'Jazbaa' along with Irrfan Khan in lead role.

The movie is all set to release on October 9.