How Facebook can make middle-aged women unhappy

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Wellington: Are you in your mid-30s or 40s and love to connect with friends on Facebook? Try not to think much of skinny images that bombard your news feed or posts as these may make you highly dissatisfied about your own body.

According to a new study by University of Auckland, women in their mid-30s to mid-40s are most likely to feel dissatisfied with the way they look after using Facebook.

For women Facebook-users, body satisfaction levels begin to fall at around 30 years but did start rising again as they got older - at around 50.

Women who didn’t use Facebook had higher body satisfaction overall.

"We know from previous studies that media in general can make women feel bad about the way they look,” said doctoral candidate Samantha Stronge.

"What we see in this study is that those findings are replicated for social media users and in this case, women who use Facebook on a fairly regular basis,” she noted in a statement.

The study group of more than 11,000 people was made up of 62.5 percent women and 37.5 percent men aged 18-years-plus with a mean age of 49.23 years.

They included both Facebook users and non-users.

Among women, 69 percent had a Facebook profile and 58 percent had used it in the past week.

Overall, women used Facebook more often than men.

The study showed women Facebook users in their mid-30s to mid-40s had the lowest level of body satisfaction of any group, with women aged 38 least happy with the way they looked of any age group.

In general, men reported higher levels of body satisfaction than women but men who used Facebook still reported lower levels of body satisfaction than their non-Facebook-using counterparts.

"Similar to women, men who use Facebook were less likely to feel satisfied with the way they looked so that seems to suggest that the effect of idealised versions of femininity and masculinity in social media is similar for men and women,” Stronge explained.

"For younger women, those around the 18-years-old age group, Facebook use is simply a normative practice and, therefore, not related to body satisfaction but more work does need to be done in this area,” she emphasised.

The research was published in the journal Sex Roles.