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India turning into outsourcing hub for cartoons
Hyderabad, June 21: Being the home for the second largest entertainment industry in the world and a vast pool of talent, India is emerging as an important destination for offshore animation production, a Nasscom study says.
Hyderabad, June 21: Being the home for the second largest entertainment industry in the world and a vast pool of talent, India is emerging as an important destination for offshore animation production, a Nasscom study says.
A strong base of English speaking skills, low production costs, a vast reservoir of talent, well-equipped studios and a rich heritage of traditional literature form the inherent strengths of India to make it the most favoured destination in Asia Pacific region, says the study.
Set on a higher growth trajectory, the global animation production market was likely to touch $50-$70 billion by 2005 while Indian market was expected to go up from $0.6 billion in 2001 to $1.5 billion, Nasscom said in its report presented at the day-long national seminar `Animation 2003' here yesterday.
Noting that the cost of animation production in India was the lowest compared to USA, Canada, South Korea, Taiwan and Philippines, the report recommended co-production partnership arrangements with major animation film producing countries to take advantage of the growing market.
On an average, the cost of production of a 30-minute TV animation programme in US and Canada would be in the range of $250,000 to $400,000 while in India it would cost $60,000, the study points out.
"The compelling reasons that are shaping the development of animation industry in India include demand for animation production services from overseas animation studios due to India's lower costs of 2-D and 3-D animation production and technical manpower", Nasscom chairman Kiran Karnik said.
In order to increase global and domestic demand for Indian animation content, Nasscom recommended development of national brand identity in subject matter and style of animation and strengthening interface between local studios, producers and international distributors.
The report also suggests co-production treaties with countries like USA and Canada.
There is also a need to develop and strengthen supply base of animation production studios by importing hardware and software equipment to make Indian animation industry internationally competitive, the report says. Bureau Report
Set on a higher growth trajectory, the global animation production market was likely to touch $50-$70 billion by 2005 while Indian market was expected to go up from $0.6 billion in 2001 to $1.5 billion, Nasscom said in its report presented at the day-long national seminar `Animation 2003' here yesterday.
Noting that the cost of animation production in India was the lowest compared to USA, Canada, South Korea, Taiwan and Philippines, the report recommended co-production partnership arrangements with major animation film producing countries to take advantage of the growing market.
On an average, the cost of production of a 30-minute TV animation programme in US and Canada would be in the range of $250,000 to $400,000 while in India it would cost $60,000, the study points out.
"The compelling reasons that are shaping the development of animation industry in India include demand for animation production services from overseas animation studios due to India's lower costs of 2-D and 3-D animation production and technical manpower", Nasscom chairman Kiran Karnik said.
In order to increase global and domestic demand for Indian animation content, Nasscom recommended development of national brand identity in subject matter and style of animation and strengthening interface between local studios, producers and international distributors.
The report also suggests co-production treaties with countries like USA and Canada.
There is also a need to develop and strengthen supply base of animation production studios by importing hardware and software equipment to make Indian animation industry internationally competitive, the report says. Bureau Report