It's out! Why Sonam Kapoor replaced Aishwarya Rai Bachchan as brand ambassador for jewellery brand

Sonam Kapoor took Aishwarya's place as the face of Kalyan Jewellers.

New Delhi: Days after news of Sonam Kapoor replacing Aishwarya Rai Bachchan as the brand ambassador of famous jewellery brand 'Kalyan Jewellers' was reported, there have been various speculations over this big swap.

Now, to clarify the brand's stand on the issue, Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers took to Twitter and said:

1/3 Aishwarya Rai has been an integral part of Kalyan Jewellers' brand building efforts

— Ramesh Kalyanaraman (@_RameshKalyan) March 15, 2016

2/3 It is disappointing to see unwarranted media speculations

— Ramesh Kalyanaraman (@_RameshKalyan) March 15, 2016

3/3 Our relationship with her is much beyond the brand's association, we will be always thankful to her and wish her all success

— Ramesh Kalyanaraman (@_RameshKalyan) March 15, 2016