Jaden Smith new face of Louis Vuitton

Los Angeles: Will Smith and wife Jada's son Jaden has been roped in for fronting Louis Vuitton's latest ad campaign.

The fashion house's creative director Nicholas Ghesquiere took to his Instagram to reveal about the same, reported People magazine.

"Happy to introduce Jaden Smith @christiaingrey in the new SS16 @louisvuitton ad Campaign photographed by Bruce Weber," Ghesquiere wrote.

In recent years, the 17-year-old has been known to push the envelope when it comes to style choices, having been photographed wearing skirts, a dress to prom and most notably a Batman costume to Kim Kardashian and Kanye West's wedding.