New Delhi, July 01: Singapore Airlines and Australian Tourist Commission today announced the launch of a new promotional campaign to increase tourist arrivals from various Asian countries, including India, to Australia. The regional promotion, 'Enjoy Australia with Singapore Airlines', would target visitors from Southeast Asia, Hong Kong, Japan, Korea, India and China, according to a joint statement issued here.
The promotion has been conducted to increase confidence among travellers in air travel after the two-month long SARS scare and revive business for Singapore Airlines (SiA).
Under the promotion, special airfares would be offered to customers.
"Initiatives like this play a timely and important role in restoring public confidence in air travel," SiA's executive vice president (marketing and the regions) Huang Cheng Eng said.
The campaign would be publicised through television and internet to reach an expected 90 million customers in the target markets.
Bureau Report