New York, July 15: Game, scent and match?
Andre Agassi will help Aramis launch a new fragrance wednesday night, with the slogan, "life. It's a great game." The new ad campaign will begin airing in September, and the men's fragrance will go on sale nationwide in October.
Aramis is now the lead global sponsor of the Andre Agassi Charitable Foundation. Agassi, at 33 the oldest man to be ranked no. 1 in the world, won his eighth career Grand Slam title at the Australian Open in January. Agassi, at 33 the oldest man to be ranked no. 1 in the world, won his eighth career Grand Slam title at the Australian Open in January.

He'll make his season debut for the Sacramento Capitals of the world team tennis pro league on July 24 against the Kansas city explorers.

Bureau Report.