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RSS busy with Pokemon: The Asian Age
New Delhi, Feb 27: Pokemon, the children`s cartoon strip of `pocket monsters` from Japan, could be in for serious trouble because `Pokemon world` is being invaded by the Rashtriya Swayamsevak Sangh.
New Delhi, Feb 27: Pokemon, the children’s cartoon strip of "pocket monsters" from Japan, could be in for serious trouble because "Pokemon world" is being invaded by the Rashtriya Swayamsevak Sangh.
The RSS mouthpiece Organiser has in its latest issue launched a campaign in the section "Kids Org" to "save" children from the "Pokemon mania" raging through India. "Pokemon is against Indian culture and is ruining Indian values and ideologies," the RSS said.
The RSS mouthpiece wants the government to "take steps to check this mania by levying heavy taxes on companies which are promoting Pokemon culture." About 150 Pokemon characters, ranging from Pikachu and Togepi to Charmandar and Rattata, are the subject of the RSS’ wrath for "keeping away children from playing in parks." The RSS publication says, "In schools, instead of focusing on educational topics, they discuss Pokemon." It claimed that Pokemon was also affecting the "physical and mental growth of Indian children... Pokemon culture is making children more aggressive because they copy these characters, who are perpetually fighting."
The RSS believes Pokemon is a "virus" from which "our kids must be protected." The RSS mouthpiece sympathised with parents, who are the main victims of the Pokemon invasion of India. "After a hard day’s work, when parents return home, they are hit by their children’s nagging to buy Pokemon-related things, which range from playing cards and tiffin boxes to stickers, chips, and pencil boxes," the Organiser said.
It also raised its "voice" against companies taking full advantage of Pokemon culture and "ruining the kids." The article "Pokemon Mania" targeted the "tazos and jenga cards" sold in packets of potato chips. "The companies lure children to collect tazos and jenga cards. The parents then are forced to buy products of substandard quality, which are priced exorbitantly," the Organiser claimed, adding, "It might be a flight of fancy for kids, but Pokemon is like a rainbow for marketers. Globally the property rakes in $30 billion in licensing revenue each year. This figure is higher than the GDP of small countries like Zimbabwe, Uruguay and Cameroon. In India, Pokemon’s local liaison representative claims that its revenue stands at Rs 100 crores." The article ended with the line "Let’s save our children from these Pokemons."
The RSS mouthpiece Organiser has in its latest issue launched a campaign in the section "Kids Org" to "save" children from the "Pokemon mania" raging through India. "Pokemon is against Indian culture and is ruining Indian values and ideologies," the RSS said.
The RSS mouthpiece wants the government to "take steps to check this mania by levying heavy taxes on companies which are promoting Pokemon culture." About 150 Pokemon characters, ranging from Pikachu and Togepi to Charmandar and Rattata, are the subject of the RSS’ wrath for "keeping away children from playing in parks." The RSS publication says, "In schools, instead of focusing on educational topics, they discuss Pokemon." It claimed that Pokemon was also affecting the "physical and mental growth of Indian children... Pokemon culture is making children more aggressive because they copy these characters, who are perpetually fighting."
The RSS believes Pokemon is a "virus" from which "our kids must be protected." The RSS mouthpiece sympathised with parents, who are the main victims of the Pokemon invasion of India. "After a hard day’s work, when parents return home, they are hit by their children’s nagging to buy Pokemon-related things, which range from playing cards and tiffin boxes to stickers, chips, and pencil boxes," the Organiser said.
It also raised its "voice" against companies taking full advantage of Pokemon culture and "ruining the kids." The article "Pokemon Mania" targeted the "tazos and jenga cards" sold in packets of potato chips. "The companies lure children to collect tazos and jenga cards. The parents then are forced to buy products of substandard quality, which are priced exorbitantly," the Organiser claimed, adding, "It might be a flight of fancy for kids, but Pokemon is like a rainbow for marketers. Globally the property rakes in $30 billion in licensing revenue each year. This figure is higher than the GDP of small countries like Zimbabwe, Uruguay and Cameroon. In India, Pokemon’s local liaison representative claims that its revenue stands at Rs 100 crores." The article ended with the line "Let’s save our children from these Pokemons."