Los Angeles: TV network MTV abandoned its scheduled programming to pay tribute to Prince following the sudden passing of the iconic singer on Thursday.


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The network aired more music videos from the span of the "Purple Rain" musician's career. The channel also changed its logo to purple for the entire day, reported Ace Showbiz.


"MTV is heartbroken and in utter disbelief at the news that the world has lost Prince Rogers Nelson so suddenly and so before his time," read a statement released by the network.


"Prince was a once-in-a-lifetime artist who transcended every medium and genre he touched and created music with a passion and individuality that inspired multiple generations. Our hearts and prayers go out to his family, friends and millions of fans."
VH1 will also pay tribute to Prince with a similar programming block that will last through the weekend.


Prince was found unresponsive in the elevator of his Paisley Park Studios apartment in Chanhassen, Minnesota on Thursday morning.


The cause of death is still unknown as police are still investigating the circumstances surrounding his death.


President Obama, Oprah Winfrey, Mariah Carey and Madonna were among some public figures who have paid tribute to the late singer.