New Delhi, Oct 02: The Rs 1200 crore Jaipuria Group on Thursday announced a tie-up with French dairy major Candia under which they will manufacture and sell the latter's ice creams in the country with Rs 100 crore investment planned over the next three years. The six billion franc Candia has initially decided to launch ice-creams in India and plans to bring in a host of dairy products like ultra heat treated (UHT) milk, cheese and yogurt through the tie-up with Jaipurias over the next one year.
While the Jaipurias have launched a new company called Universal Dairy Products for the purpose, they have decided to use the brand name `Cream Bell' for ice-creams being launched in India.
"Candia is Europe's biggest dairy product manufacturer and is entering the country with ice-creams initially. The Jaipuria Group has decided to invest Rs 100 crore over the next three years, of which Rs 50 crore will be invested this fiscal," Universal's Chief Executive Officer M S Parikh said here.
He said the company was a `Gaylord' franchisee till 1994 and continued to manufacture for Kwality Walls thereafter for another five years, adding this long experience will help it in establishing the brand.
Asked about establishing a cold chain, which is essential for maintaining the quality of a product like ice-creams, Parikh said this aspect would be emphasised upon.
Bureau Report