New Delhi, Oct 17: The Punjab government has embarked on an ambitious plan to showcase its rich culture and heritage to the world and woo NRIs to visit places of various historical importance. From organising road shows in the United States to holding heritage festivals in various cities of Punjab, the government is doing it all, with an aim to make tourism as one of its resource earners in future, state government officials say.
Heritage tourism is in-fact the new buzzword and Punjab government has identified tourism as the third most important sector after agriculture and manufacturing. However, because of resource crunch, the government is implementing its tourism policies in collaboration with the private sector, says Romila Dubey, Principal Secretary, Cultural Affairs and Tourism.
"Punjab has always been a centre of religious tourism because of the presence of large number of temples and gurudwaras in the state, which also have historical importance. However, we now plan to shift the thrust of culture, heritage and music legacy," says Dubey.
Bureau Report