ZEE5 Returns As The Exclusive OTT Partner For MumbaiCha Raja

Zee5 has become the exclusive OTT partner to livestream the festivities of Ganesh Galli’s Mumbaicha Raja.

New Delhi: Video streaming platform- Zee5 is set to welcome the festive season 2022 with grandeur as it has become the exclusive OTT partner to livestream the festivities of Ganesh Galli's 'Mumbaicha Raja'.

With this, the devotees across the nation can watch the rituals from the comfort of their homes free of cost using the Zee5 app. They can also be a part of the aarti virtually at 8:30 pm daily.

Manish Kalra, Chief Business Officer, Zee5 India, said, "We are happy to welcome the festive season with the blessings of Mumbaicha Raja and with all the devotees who can now watch a live Darshan of Bappa on Zee5. Being a consumer-first brand, we have always prioritised customer preferences. We have been constantly ramping up our AVOD content line-up with innovative and quality releases, the response to which has been encouraging so far and we will continue to steadily expand and invest in new experiences for our AVOD audiences."

Abhirup Datta, Head – AVOD Marketing, Zee5 India, said, "We are happy to bring Mumbaicha Raja to devotees across the nation to celebrate Ganpati as millions of viewers immerse themselves in this auspicious festival. As an AVOD offering, it reinforces our focus to take personalised, premium quality content pan-India. We are thankful to the Lalbaug Sarvajanik Utsav Mandal who has partnered with us in our endeavour to take Bappa into millions of Indian homes. As the festivities begin, we have a range of engaging content offerings in the pipeline on Zee5 that will keep the audiences hooked and entertained for this festive season."

The Lalbaug Sarvajanik Utsav Mandal revealed the first look of Mumbaicha Raja two days before the commencement of Ganesh Chaturthi festival. Mumbaicha Raja is one of the oldest pandals in the city. It was founded in 1928 and is celebrating its 96th year of inception.