Mumbai, Oct 07: Coffee Day "Fresh n Ground", a coffee powder retail chain, has launched a customer appreciation programme, which will offer an insurance benefit from ICICI Lombard General Insurance Company. For a minimum kilo purchase of coffee or tea from their outlet and a one-time fee of Rs 20, the customer would be enrolled into the Loyalty Program and given a personalised membership card, ICICI Lombard General Insurance said in a release here today.
"Fresh n Ground" would give each of its programme family members a free personal accident insurance cover worth Rs one lakh and an extension for hospitalisation worth Rs 20,000, it said.
Initially, enrolment into the programme would be available through "Fresh n Ground" retail stores in Bangalore, Hyderabad and Chennai but would shortly be extended to all other outlets in its chain across the country, it added. Bureau Report