In DNA show on Thursday, Union Minister Ravi Shankar Prasad spoke exclusively to Zee News Editor-in-Chief Sudhir Chaudhary on new guidelines to curb misuse of social media platforms. The government on Thursday announced the tightening of rules governing social media and streaming companies, requiring them to take down contentious content quicker, appoint grievance redressal officers and assist investigations.


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Prasad stated the Centre has asked the OTT platforms to categorise its content in five sections so that people can decide accordingly. He added that people can decide for themselves as per central guidelines which content is apt for children and which are not. On social media platforms, the Union Minister stated that the Centre welcomes criticism and difference of opinion as it is allowed under democracy but if there is misuse and abuse of the platforms, then it should be addressed. He added that it should be registered within 24 hours and resolved within 15 days.


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Speaking on double standards of different platforms, he said that if there is an investigation on Capitol Hill violence then there should also be an investigation on the violence at the Red Fort. He highlighted that the interference of the government is minimum as the social media and OTT platforms, channels should themselves do self regularisation.



Also, social media platforms on being asked by court or government will be required to disclose the first originator of the mischievous information that undermines the sovereignty of India, security of the state, or public order. The intermediary, however, will not be required to disclose the contents of any message.



Beyond streaming and messaging, the code will also set guidelines for digital publishers of news and current affairs content, requiring them to disclose their ownership and other information. Releasing the guidelines, Prasad said the code was needed to make social media and OTT companies accountable for "misuse and abuse". Social media firms should be "more responsible and accountable," he said.


The new guidelines follow the government's spat with Twitter over allegedly inflammatory tweets and hashtags supporting farmer protests, with the microblogging service initially refusing to comply with orders to take down about 1,500 such posts and accounts. Twitter complied after it was threatened with penal action.


The new rules take effect immediately, though significant social-media providers (based on the number of users) will get three months before they need to start complying. Prasad said concerns have been raised over the rampant abuse of social media platforms and the spread of fake news. "Social media companies are welcome to do business in India and empower Indians. We welcome criticism and dissent but it is important that users of social media are given a proper forum for the resolution of their grievances in a time-bound manner," he said.


India is a large market for digital and social media companies and is witnessing strong growth on the back of booming smartphone sales and the availability of dirt-cheap data. The country has 53 crore WhatsApp users, 44.8 crore YouTube users, 41 crore Facebook users, 21 crore use Instagram and 1.75 crore are on Twitter.


Prasad said the rules require the 'significant' social media intermediaries to follow additional due diligence including the appointment of a chief compliance officer, a nodal contact person and a resident grievance officer. All three officials will have to reside in India. They will have to publish monthly compliance report and detail contents removed proactively.


The rules also state that users who voluntarily want to verify their accounts should be given an appropriate mechanism to do so and be accorded a visible mark of verification. Users will have to be provided with a prior intimation and explanation when a significant social media intermediary removes content on its own. In such cases, users have to be provided with an adequate and reasonable opportunity to dispute the action taken by the intermediary.


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