iPhone 7 Plus craze: Initial quantities of all shades sold out globally

San Fransisco: Initial quantities of the iPhone 7 Plus have sold out globally as Apple Inc prepares to roll out its new gadget in stores, the company said Wednesday.

Initial supplies of the larger size of Apple`s new phone have been exhausted in all shades, and the smaller iPhone 7 has also been sold out in the new jet black color, the company said. The gadgets will arrive in stores on Friday.

"We sincerely appreciate our customers` patience as we work hard to get the new iPhone into the hands of everyone who wants one as quickly as possible," Apple spokeswoman Trudy Muller said in a statement.

Apple launched the new phones at a San Francisco event earlier this month. The gadgets feature improved cameras and eliminate the traditional headphone jack in favor of new technology.

Breaking with tradition, the company will not release first-weekend sales of the iPhone 7 and 7 Plus, saying the figure is more a reflection of supply than demand.