Realme partners with Reliance Digital for offline sales of phones

New Delhi: Smartphone maker Realme on Thursday announced that it has entered into an exclusive partnership with Reliance Digital for offline sales of their products.

In the first phase of the partnership, Realme smartphones will be available at more than 130 cities across Reliance Digital & My Jio stores pan India, a company statement said.

Realme currently sells four smartphones in India that includes Realme 1, Realme 2, Realme 2 Pro and Realme C1. While the Realme 1 is an Amazon exclusive the other three devices are Flipkart exclusive.

“Realme as a young brand is committed to delivering a differentiated experience to its customers with products that deliver power and style. With the Reliance Digital & MyJio partnership, we are proud to have offline touch points for the first time, delivering the same experience and welcoming customers to the Realme family. While the market responded well, we are expanding our sales channels to reach out to the growing demands which is a testimony to our approach ‘Realme for every Indian’,” Madhav Sheth, Chief Executive Officer, Realme India, said.

“We at Reliance Digital believe in personalizing technology supported by world class retail experience. With the addition of Realme to our portfolio, we will be enabling our consumers to experience conventional online brands at our stores complemented with high quality customer service,” Brain Bade, CEO - Reliance Digital said.

Realme entered India as a sub-brand of Chinese handset maker OPPO. But in July this year it announced that it is separating to become a distinct entity and will be headed by Sky Li, former senior executive of OPPO and head of OPPO India.