Norway's Electric Vehicle sales now at 65 percent of total car sales, Tesla Model 3 leads

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Electric cars made up nearly two thirds of Norway's new sales in 2021, with Tesla the top selling automobile brand overall, as the country pursues its goal of becoming the first to end the sale of petrol and diesel cars. While Norway, with a population of 5.4 million, has the world's highest proportion of electric vehicles, China with its 1.4 billion people is by far the biggest overall car market.

Oil-producing Norway has encouraged the switch to zero emission cars by exempting battery electric vehicles (BEVs) from taxes imposed on internal combustion engines (ICE). This tax break is expected to help drive the proportion of overall electric sales as high as 80% in 2022, ahead of a deadline to end petrol and diesel powered car sales by 2025.

Overall new sales in Norway rose by 25% in 2021 to a record 176,276 cars, of which 65% were fully electric. This market share was up from 54% in 2020. While small, affluent Norway is seen as a key market in which to gain a foothold for new BEV players, including China`s Nio and Swedish Volvo Cars affiliate Polestar.

Tesla had an 11.6% share of Norway's overall car market in 2021, making it the number one brand for the first time on a full-year basis ahead of Germany's Volkswagen with 9.6%, the Norwegian Road Federation (NRF) said on Monday.

The Tesla Model 3 was the single most popular model of the year in Norway ahead of Toyota's hybrid RAV4, the sole car among the top-10 with an internal combustion engine, and Volkswagen`s electric ID.4 in third place.

Industry representatives said they expect EV sales to grow to as much as 80% of the total market in Norway in 2022, although supply chain problems could put the brakes on this. "We believe we will exceed 80% electric cars next year," said Christina Bu who heads the Norwegian EV Association.

"Norway is the country with the biggest openness to EVs, the biggest understanding of what it is to drive an EV and the most welcoming for having an alternative," Polestar CEO Thomas Ingenlath told Reuters. Polestar's luxury sedan was the 10th most popular car model in Norway in 2021 and it will debut its Polestar 3 SUV in 2022.