Pakistan to air Indian content only on reciprocal basis

Islamabad: The quantum of airtime for Indian content in Pakistan will mimic the format India has adopted for the airing of Pakistani content, the Pakistan Electronic Media Regulatory Authority (PEMRA) has said.

Pemra on Monday decided that it will only allow airtime to Indian content if India allows to air Pakistani content, Dawn online reported.

Pemra said the Pakistani government has been requested to schedule airing of the Indian content conditional with that of Pakistan`s in India.

The body also said that from October 15, Pemra will take action against airing of unauthorised content and TV channels in the country.

"Around three million Indian DTH decoders are being sold in the country. We not only want this sale stopped but will also ask the relevant agencies to trace the money trail to determine the mode of payments made to Indian dealers selling these decoders in Pakistan," Pemra Chairman Absar Alam had said last month.