New Delhi: Expressing delight over the `Brother Number one` campaign being launched by the residents of Madhya Pradesh`s Harda district, Prime Minister Narendra Modi on Sunday said that such initiatives will ensure that women will not have to defecate in the open.


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"I liked the work being done in Harda district of Madhya Pradesh...They have started `Operation Malyudh` and added a new dimension to the `Swacch Bharat Abhiyan`. They have also launched a campaign called `Brother Number One`," Prime Minister Modi said in the tenth edition of his `Mann Ki Baat` programme.


"In this campaign, the brothers are encouraged to gift a toilet to their sisters on the occasion of `Rakshabandhan` so that mothers and sisters will not have to defecate in the open," he added.


The Prime Minister`s `Mann Ki Baat` programme aims to deliver his voice to the general masses of the country since television connection is still not available everywhere, especially in the rural regions of remote locations.