Reason behind better brand positioning are social media influencers: Twitter

Zee Media Bureau

New Delhi: Twitter has claimed that all the social media influencers are becoming more prominent on various digital platforms and this is the reason behind the boosts in sales. This study says that many of the respondents go for online shopping only after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube.

About 20 percent of respondents said they shared something they saw from an influencer while one-third of millennials (those born in two decades after 1980) reported that they follow a social media influencer on Twitter or Vine, adweek.com reported.

Marketers are using social media influencers to build relationships with the people An influencer can reach consumers via blogs and social networks that brands may not be able to.

Some time ago, "marketers would put household names on the front of cereal boxes," Jeffrey Graham, vice president of market research and insights at Twitter, was quoted as saying. 

"Now, online influencers can sell other products to anyone with a smartphone," Graham added.

(With IANS inputs)