Mahindra USA to host national dealer meet in Kansas City

Washington: India's top automobile company Mahindra & Mahindra will host its fifth national dealer meeting in the US' Kansas City to celebrate the firm's rapid growth in North America.

The three-day event, to be held late this month, will bring more than 1,500 attendees from all over the world and is expected to generate USD seven million for the economy of Kansas City, a media release said yesterday.

It will showcase Mahindra's 2016 tractor and utility vehicle lineup and several high profile guests to help celebrate the company's rapid growth in North America. "The 2015 NDM will be a pinnacle event, celebrating Mahindra's rapid growth in North America," said Mani Iyer, president Mahindra.

"Our global partners will come together to share our common vision and goals for continued expansion that provide opportunities for our dealers to build on the successes we have achieved," Iyer said.

Two-time Emmy Award-winning journalist Maria Bartiromo will be a keynote speaker at this year's meeting, a statement said.

"Our dealers are the face of the Mahindra brand and our biggest advocates. As we share our growth strategy and business plans for 2016 and beyond, they will see we are solidly invested in providing the products, services and tools needed to grow their businesses, to rise in the coming year," said Cleo Franklin, vice president Marketing & Strategic Planning, Mahindra USA.

"We are excited to host this event in Kansas City, a spirited city that embraces driving positive change in the community, a true reflection of Mahindra's Rise initiative," Franklin said.