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IPL 2022: From Dream11 to Cred, here’s the list of brands going big on IPL ads

New Delhi: Indian Premier League or IPL is undoubtedly one of the biggest sporting events in India, offering a wonderful opportunity to brands to gain new customers while giving a boost to their popularity. On their part, brands with quirky and catchy advertisements go gung ho on IPL, spending money on advertisements like a drunken sailor.

In the initial 22 matches of the 15th edition of the IPL, there has been a slight increase in ad volumes on television, according to a recent report by TAM Sports. The average ad volume per channel hiked by 3% in the ongoing version of the tournament in comparison to IPL 14.

Zee Media Bureau|

Updated:Apr 22, 2022, 04:52 PM IST

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Vini Products

Vini Products markets the Fogg range of body perfumes and deodorants in India. The company is known for its quirky “Fogg chal raha hai” ads. However, the brand has also introduced other ads during IPL 2022.

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KP Pan Foods

KP Pan Foods, the manufacturer of Kamala Pasand pan masala, is also one of the top advertisement spenders of IPL 2022 so far.

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Dreamplug Technologies (CRED)

In the past few years, CRED has ramped up its advertisement spending during the IPL 2022. This year too, the company has remained as one of the top 5 ad spenders. Its ‘Cred Bounty Khelo’ ads that aim to drive millennials into nostalgia are some of the most aired advertisements during the matches.

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Tata Digital

Tata Digital has recently launched its Tata Neu app. The company is spending a massive amount of money in IPL 2022 ads to gain new users for its super app.