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IPL Brand Value Reaches $10.7 Billion – In Pics

As per the latest report by brand valuation consultancy Brand Finance, IPL has reached the coveted Decacorn club.

Updated:Dec 13, 2023, 09:50 AM IST

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Indian Premier League Brand Value 2023

The total brand value of the Indian Premier League (IPL) has crossed a whopping USD 10.7 billion in 2023, said a report by brand valuation consultancy Brand Finance

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IPL Brand Value 2023 As Per Brand Finance

IPL's brand value which was $8.4 billion in 2022, has seen a jump of 28 percent in 2023, Brand Finance report has said

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Indian Premier League's Value Since 2008

Indian Premier League (IPL), first launched in 2008, is in its 16th year, with its total brand value zooming 433 percent since launch

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Indian Premier League Reaches Decacorn Status

With its total valuation of USD 10.7 billion in 2003, IPL has become a decacorn

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What Is A Decacorn?

The term decacorn is used for privately held company whose valuation exceeds USD 10 billion

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Mumbai Indians Most Valuable IPL Brand

With a brand value of $87 million, Mumbai Indians is the most valuable IPL brand

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CSK, KKR 2nd And 3rd Valuable IPL Brand

Chennai Super Kings (CSK) and Kolkata Knight Riders (KKR) were at the second and third position with a brand valuation of $81 million and $78.6 million respectively

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Chennai Super Kings Strongest IPL Brand

In terms of brand strength Chennai Super Kings emerged as the strongest IPL brand in 2023, with AAA- rating.

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Chennai Super Kings' BSI Score

Chennai Super Kings has got the Brand Strength Index (BSI) score of 81.8 out of 100

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IPL Brand Value Surged Due To Various Reasons

The humongous surge in IPL Brand Value is attributed several factors --media rights deal (Rs 48,390 crore), surge in central pool of IPL revenues, inclusion of two new franchise teams and a full house stadium post the onslaught of Covid-19