PHOTOS

YouTube's big blow to TikTok: Here’s how it will challenge with Shorts

In order to counter TikTok’s growth in the US, YouTube has brought in Shorts, which is a short video feature where people can upload small videos. The sudden upsurge in the growing numbers of TikTok users amid pandemic has pushed other companies on the edges and they are leaving no stone unturned to restrategise and come up with similar products. To name it, Instagram launched reels and Snapchat introduced Spotlight and now YouTube has followed the same path and launched Shorts.

Zee Media Bureau|

Updated:Feb 18, 2021, 06:50 PM IST

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YouTube Shorts

In a blog post, the company said that Shorts helps users create and upload 15-second videos which is the average length of a video on ByteDance Ltd.’s TikTok.

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YouTube Shorts in India

In India, YouTube has been testing the feature since September and the videos are now being watched more than 3.5 billion times a day in the country.

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YouTube

Touted to be the largest video site, YouTube is the easiest tool for an amateur filmmaker, comedian or musician to make a good amount of money.

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YouTube Tools

YouTube also revealed that it is coming up with new tools for creators to make money from their fans, including an applause feature, akin to a digital tip jar, and a new commerce plan.

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YouTube Diversification

YouTube is also looking to diversify its business and reduce its reliance on ads, including selling memberships, asking fans for tips and selling T-shirts and other merchandise.