VIDEO: The new KKR anthem featuring Shah Rukh Khan will get you pumped for IPL 2016

Image Courtesy: Video Grab

New Delhi: With just few days before cricket’s biggest carnival hits town, preparations of all the team are going on in full swing.

While cricketers continue to train hard on the pitch, marketing teams are busy attracting fans through various means.

From press conferences to advertisements, the buzz around the cash-rich league is truly spectacular.

In a bid to pump up their fans and followers, Kolkata Knight Riders on Wednesday released their new anthem – Ami KKR.

The video features co-owner Shah Rukh Khan talking about the passion and love shown by people of Kolkata towards KKR and cricket.

KKR and King Khan have always been ahead of the curve when it comes to marketing and this new attempt is no different.