‘Don’t Be A Fanboy’: boAt Takes On Apple In Its New Ad Campaign; Here's How Netizens React

Indian audio brand boAt launches an ad campaign targeting tech giant Apple, dividing social media users due to Apple and boAt's distinct customer bases.

Image Credit: RockWithboAt/X

New Delhi: In a world full of competitive markets, all companies use creativity to grab the attention of consumers and gain an edge in the market. India’s fastest-growing audio wearable brand, boAt, showcased its creativity in a recent ad by taking a sarcastic dig at its Cupertino-based competitor, Apple.

Now, the consumer electronics brand has played with words without directly naming Apple. The company used terms like ‘i’, ‘pro-max’, and the social recognition associated with Apple products in its latest advertisement. 

Indian audio brand also urged people to switch from Apple to boAt. Meanwhile, many people appreciated the brand's creativity in the campaign, but several users were left unimpressed.

Disclaimer: No Fruits  were harmed in the making of this film. It's time to give an Indian brand a chance to compete on the global level. Don’t be a fanboy, be a boAthead. pic.twitter.com/nQou26YLfc

— boAt (@RockWithboAt) March 30, 2024

The audio product company boAt shared a recent advertisement in video format on X. In the promotional video titled "Don't be a Fanboy" released by the company on X platform, a proud member of the boAt community, referred to as a "boAthead," is portrayed alongside a family of dedicated "Fanboys" symbolizing Apple enthusiasts. 

The advertisement humorously showcases the innovative features of boAt's latest products while gently poking fun at the family's loyalty to traditional features and Apple's legacy products like AirPods. 

Apart from this, the official handle of boAt mentioned that, “Disclaimer: No Fruits were harmed in the making of this film. It’s time to give an Indian brand a chance to compete on the global level. Don’t be a fanboy, be a boAthead.” 

Here's How Netizens React?

120 hours tatti sound guaranteed 

They couldn't beat the competition in their price range but now goes after bigger brands.

Nice marketing btw.

— Harinarayanan p c (@harinarayananpc) March 31, 2024

The tech community has united here

Also, you may be an Indian brand but you sell cheap china-imported shit unlike Apple that’s manufacturing some of these products in India

So, what’s all the fuss about being an Indian brand?

— Noah Cat (@Cartidise) March 31, 2024

People's reactions when switching from Apple AirPods to boAt earbuds. pic.twitter.com/tMpFnzl80X

— Amit Meena (@amit_meena) March 30, 2024

seriously? pic.twitter.com/p194tb53mh

— Arav Arora (@aravarora_) March 31, 2024

Cheap campaign. Market your products better rather than comparing with apple. Apple can't make a good pair of tws under $100 and that's your target market. It's pointless to make such campaigns. No apple customer will try boat after watching such cheap ad. Lol

— Manas (@manaspawar2004) March 31, 2024